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Critical Business Skills for Success

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346 Videos in Business Skills

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The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
Mindset, Motivation and Leadership - With Carol Dweck
Part of the Series: Stanford Executive Briefings
People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders' mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with…
The Creative Person - Practice and Passion
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and…
Investing Skill, Strategy, and Temperament
Part of the Series: The Art of Investing
Welcome to a boot camp on investing! Discover the influences that led Professor Longo to a career in finance. Then meet some of the major figures you will study in the course. Survey the key principles and strategies that built…
The Man Who Discovered Capitalism - The Life and Ideas of Influential Economist Joseph Schumpeter
Joseph Schumpeter (1883-1950) coined the term "creative destruction" and generations of economists have adopted it as a shorthand description of the free market's messy way of delivering progress. Schumpeter believed capitalism would be destroyed by its successes and would spawn…
Strategy Is Making Choices
Episode 1 of Critical Business Skills for Success Series
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Why Zebras Don't Get Ulcers - With Robert Sapolsky
Part of the Series: Stanford Executive Briefings
Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra's fight-or-flight response channels essential…
Benjamin Graham and Value Investing
Part of the Series: The Art of Investing
Many of the most successful investors of the 20th and early 21st centuries were hugely influenced by the work of Ben Graham, the pioneer of value investing. Study the underpinnings of his proven philosophy, including the contrasting strategies of the…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
The Sturgeon Queens - Four Generations of a Jewish Family Business in New York
Four generations of a Jewish immigrant family create Russ and Daughters, a Lower East Side lox and herring emporium that survives and thrives. Produced to coincide with the 100th anniversary of the store, this documentary features an extensive interview with…
Six Skills of High-Scale Entrepreneurs
Part of the Series: Stanford Executive Briefings
Program Highlights Spotting opportunities that others don't see. The OODA method for fast cycle iteration: observe, orient, decide and act. Why you need to set a failure ratio rather than strive for a perfect record. How do you take an…
The Tactics of Successful Branding
Episode 56 of Critical Business Skills for Success Series
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with…
Warren Buffett: Investing Forever
Part of the Series: The Art of Investing
Explore the celebrated career of Warren Buffett, one of the world's richest people thanks to his disciplined approach to buying and selling companies. Learn how Buffett modified the strategy of his mentor, Ben Graham, by searching out high-quality companies with…
Effective Data Management
How much data do we create every day? Well, experts estimate that a massive 2.5 quintillion bytes of data is amassed on a daily basis and that 90% of the world's global data glut is the product of only the…
What Trader Joe’s Doesn’t Do
Episode 4 of Critical Business Skills for Success Series
Passionate customers, tremendous profits, happy employees--the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects…
The Art of Effective Communications
Episode 40 of Critical Business Skills for Success Series
Cultivate stronger communication skills with this engaging lecture that covers three burning communication needs in an organization and introduces you to six critically important lessons every effective communicator should follow.
How Apple Raises Competitive Barriers
Episode 2 of Critical Business Skills for Success Series
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
Intelligent Strategy - With Richard Rumelt
Part of the Series: Stanford Executive Briefings
Bad strategy is long on goals and vision and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization. Good strategy, on the other hand, flows from an honest diagnosis of your most…
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
Marketing Communications That Work
Episode 58 of Critical Business Skills for Success Series
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on…